About PhotoshopDNA
Photoshop is about design and DNA is about information. It only makes sense that PhotoshopDNA is about designing information. Today, people from science and industry are called on to present information about their work to increasingly wider audiences. If you’re a scientist, people anywhere in the world and any walk of life might take an interest in what you do. You might be called on to present information about your research at a public meeting, for example. Maybe a government agency you work for needs to translate complicated regulations into easy-to-follow guidelines for the average citizen. Or perhaps you’re a college professor creating a web site about your educational projects for an international audience. Regardless of your background, if you work with any kind of technical information, you’ll need to present it to others.
PhotoshopDNA is your one-stop shop for ideas and techniques on how to design your information and create compelling presentations, handouts, reports and websites that will get your message across effectively and memorably. PhotoshopDNA is also for anyone interested in learning how to work with the same cutting edge presentation tools and techniques used by top professional designers. Our experienced team of Photoshop, photographers and technical information experts will guide you using real-world examples and case studies that you can adapt and use in your own projects.
Steven Rogers
Dr. Steven Rogers is an Adobe Certified Instructor in Photoshop and is well-known for his work in computers and information design. He is also skilled in professional-level techniques with Adobe Acrobat and InDesign. Steve obtained his doctorate in Plant Pathology from the University of California at Berkeley under the direction of Dr. Steven Lindow. The research in Lindow’s lab led to one of the first authorized uses of genetically-engineered microbes on an agricultural crop.
After returning to Florida from California, Dr. Rogers led the one of the first large-scale introductions of handheld PDAs to the commercial agricultural industry in cooperation with Novartis Crop Protection. He currently consults with several international organizations on marketing their messages using new computer technologies and media.
Steve has a number of scientific publications, magazine articles and a book chapter to his credit. He is second-chair editor of Florida Citrus: A Comprehensive Guide, published by the University of Florida in Gainesville.
